Media News... Are Blogs Being Accepted by Advertisers?
The following article from Media Post provides some insight.

RSS Advertising on Blogs
by Scott Rafer, Monday, August 8, 2005
AT CHICAGO'S AD:TECH CONFERENCE, IT was reported that marketers indicated a deep ambivalence towards blogs, saying that their companies urgently want a blog presence but, at the same time, fear the consequences of letting consumers freely express their opinions.

This is not an unreasonable reaction. What right-thinking company wants their message running on a Web site where they can't know with certainty that the content won't be offensive or may even attack the advertiser's own brand?

Yet, wrote MediaPost, blogs also are seen as the wave of the future -- much the same as the Internet itself several years ago. "People look at blogs today and they say... I have to be in this space. How do I do it?" said Steve Curtin, vice president of e-marketing and search at Digital Grit.